You can see Audi place an executive at the centre of its Formula 1 project. This senior appointment reshapes its leadership as the team approaches its debut season finale. The decision also gives you a clear view of Audi’s plans for its power-unit operation.
Audi Formula Racing has named Thomas Fuhr its new CEO, with responsibility for the entire F1 project. The appointment takes effect on November 1 at the Neuburg-based company. For Audi, a sharper leadership structure now frames the final stretch. The move comes as the team sits eighth in the constructors’ championship, with more detail on Audi’s power-unit rules debate adding context to its technical challenge.
Audi names Thomas Fuhr as Formula 1 CEO
Fuhr will lead Audi Formula Racing from Neuburg, taking charge of the manufacturer’s full F1 project. His appointment starts November 1, as the debut season nears its finale. He brings more than three decades of international technical and leadership experience. Audi’s new executive hire brings a background suited to complex motorsport operations.
From 2009 through 2012, Fuhr served as managing director of Mercedes-AMG High Performance Powertrains. That role links his experience to the demands of a Formula 1 engine programme. Mattia Binotto said Audi had built strong foundations in Neuburg with its first F1 power unit. The technical base at Neuburg now has a dedicated chief executive, as Audi’s wider operational footprint takes shape.
Clearer roles for Audi’s F1 leadership team
Fuhr’s arrival lets Stefan Dreyer focus solely on technical development of Audi’s F1 power unit. Dreyer serves as Audi Formula Racing’s Chief Technology Officer. Christian Foyer will continue to oversee daily operations at the Neuburg site. This division creates distinct duties across team management, from technical work to site operations.
Binotto said Fuhr understands both the technical challenge and the work of leading high-performing teams. He expects the appointment to help Audi strengthen its organisation. The stated aim is to develop Audi into the best F1 manufacturer. That ambition places long-term team strategy first, rather than a quick change to trackside roles.
Audi’s debut season sets the next test
Audi sits eighth in the constructors’ championship as its F1 debut season approaches the finale. That position gives Fuhr a clear competitive backdrop for his first months in charge. The season has also tested a new manufacturer project across engineering, leadership, and operations. Audi’s debut campaign now enters its final phase with its senior structure freshly defined.
Fuhr’s remit covers the wider project, while Dreyer retains a focused power-unit brief. Foyer’s continued site role provides day-to-day operational continuity in Neuburg. For fans, the central question is how this structure supports Audi’s progress beyond its first season. The recent leadership changes make that organisational direction a key part of Audi’s next chapter.
