Harley-Davidson, one of the most iconic brands in the world, is entering the MotoGP arena with its Bagger.
No one expected the MotoGP arena to welcome a Harley-Davidson Bagger. This entry is more than surprising, as it’s not with classic machines. The Bagger is, in fact, a massive touring motorcycle.
The Harley-Davidson Bagger hits a new stage!
The arrival of the Bagger is not happening in any of the existing categories. It’s actually part of a brand-new championship that bears the name “Bagger World Cup.” The most surprising thing is seeing these heavy, imposing bikes take on the speed circuits.
Originally exclusive to long-distance touring, these bikes have undergone a radical transformation for competition. They’ve been lightened and equipped with powerful engines, as well as improved suspension and brakes. That’s why the Harley-Davidson Bagger in MotoGP can now reach impressive speeds.
This series is meant to be spectacular and different. It will offer a stunning contrast to the light and sophisticated prototypes in MotoGP. The goal of its integration into the arena is to attract a new audience while providing motorcycle fans with a unique visual experience.
An international calendar and a global spotlight
This new championship with the Harley-Davidson Bagger will take place alongside several MotoGP Grand Prix events around the world. The 2026 calendar includes legendary tracks in North America and Europe. For example, the Circuit of the Americas in the United States and Mugello in Italy.
But what is the purpose of this partnership between Harley-Davidson and Dorna Sports, the promoter of MotoGP? It aims to bring the bagger racing culture, which is very popular in the United States, to the international stage. The entry of the Bagger is a marketing masterstroke for Harley-Davidson. After all, the brand is looking to modernize and appeal to a younger audience.