Exclusive: Behind the scenes with Racing Pride at the British Grand Prix

FormulaNerds spends time with movement at one of UK motorsport’s flagship events

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Racing Pride showcased its Pride Hub at the British Grand Prix, with FormulaNerds part of the volunteering team.

The Racing Pride Hub prepares to welcome its first guests of the day (Image Credit: FormulaNerds via James Phillips)
The Racing Pride Hub prepares to welcome its first guests of the day (Image Credit: FormulaNerds via James Phillips)
Delays and Inclement weather

Arriving at the circuit well ahead of schedule for my first day on Thursday, I had a slight delay getting through the gates. Although I had a public stage pass ( not to be confused with the giant main stage), access was restricted until the circuit opened. Fresh from showcasing its hub and pride party at the GT 500 earlier this year, its hub at the British Grand Prix was a fantastic achievement for the movement.

Texting Event Manager Pauline McFerran, who, along with Founder Richard Morris, did an unbelievable job putting the event together, help was immediately dispatched.

After the wonderful Lucy Ball-Wood (known to a few of us as LastLapLucy) arrived to assist with my issues, we made our way to the hub for the day. Taking in the quietness of the circuit that had yet to see the floods of people arriving, our blissful silence was shattered by the sounds of “testing, testing Johnny” from the main stage.

After another look at Luffield, we arrived at the Racing Pride hub, located behind Wootcote. Racing Pride’s volunteers for the weekend came from across motorsport, from content creators such as Chloe Varkas from Hey Girl Magazine to current British Championship go-karter Jessica Alexander.

This diversity is what makes Racing Pride so unique. Anyone and everyone is welcome at Racing Pride, and all are united by a love of motorsport.

As is the way with the British weather in 2024, conditions were not ideal. When living under a marquee for the day, the last thing you need is high winds. The wind would be our unwelcome companion for the entire day. However, our spirits remained high, and we were determined to make the most of the day.

Nonetheless, we were now set up and ready to welcome anyone and everyone to the hub. With no on-track action on Thursday, volunteers could explore the track while not on duty.

The highlight by far was the fantastic panel session on Women in Motorsport, which featured Aston Martin’s development driver and Head of F1 Academy Jess Hawkins and Red Bull’s Principal Strategy Engineer Hannah Schmitz. All promoted the vital ongoing work involving women in all aspects of motorsport. The crowds loved seeing the panel, and it no doubt inspired many young women and girls to pursue a career in the sport.

Although it was a quiet day on the hub thanks to the high winds, we were entertained by becoming structurally integral to it at various points—myself and fellow volunteer Dan Buergin needed to hold it up. Such was the friendly nature of the volunteers and sense of community; an afternoon volunteer named Hudson handed out scrunchies for us all individually. It was a good opening day that set the tone for the second.

Friday Panel session
Racing Pride founder Richard Morris speaking during its Friday panel session (Image Credit: FormulaNerds via James Phillips)
Racing Pride founder Richard Morris speaking during its Friday panel session (Image Credit: FormulaNerds via James Phillips)

The high winds had thankfully died down by Friday morning, but rain showers replaced it. But, this did not matter: Friday would bring in the crowds for the on-track action ahead.

Unsurprisingly, as soon as the track opened at 7 am, fans descended into the circuit, and the hub became a hive of activity. We had fans talking to us who had come as far as Canada to watch the British Grand Prix. However, my time on the hub was short as I headed over with Dan to the public stage near the Wellington Straight to watch the Racing Pride panel session.

A few benches were scattered about, but all were full. As soon as Racing Pride took to the stage, there was instant interest. The panel, chaired by presenter Antonia Rankin, consisted of Richard Morris, Chloe Varkas, Manon Clement, and Jordan Rand. The internationalisation of the panel was striking. Jordan had flown in from the United States, while Manon came from Europe.

Part of the reason for this is the work Racing Pride does with the teams. It works with them “behind the scenes” for inclusivity for all staff, with fantastic results, as Morris explained:

“We also do work behind the teams, behind the scenes. We have… five partner teams, I see a lot of people in McLaren stuff around here. McLaren is one of our partners in June, they’ve been running the Racing Pride logo on their steering wheels.

“You’ve seen Alpine having the rainbow on their car and other our partners we work with Red Bull Mercedes. Aston Martin was our first partner in Formula One in 2021.
So if you support any of those teams be super proud of them for changing the sport with us. Because we do work behind the scenes and it’s amazing when we go to these F1 factories and we hear from people who’ve been working there for decades, who say “ finally, we feel like we can be ourselves And it’s such a change”. That’s really important to me.”
Founder proud of work so far

Speaking exclusively to FormulaNerds following the session, Morris said the outreach was by far the most important aspect of Racing Pride’s appearance at Silverstone and spoke of his delight at how the panel session was received:

“It’s fantastic to be here at the British Grand Prix with a pride Hub. It’s our second ever Pride Hub that we’ve had…we had one at the Australian Grand Prix earlier this year. It’s the first time we’ve ever been at Silverstone with a pride hub.

“I think it’s an amazing opportunity both to bring our wonderful members together and to embrace and reach out to fans as well, to make sure that Racing Pride is a community for LGBTQ+ people and allies which is accessible to everyone and everyone can be part of the change that we’re making in the sport.”

“I thought the talk was a fantastic opportunity to really speak directly to fans and to engage them about what they’re interested in. We spoke about Racing Pride and what it is. But also about the work we do with partners the teams that they follow and support and the racing that we also do ourselves.

And obviously, fans are here because they’re passionate about Motorsport—we all are. So that’s what we’ve talked about, and I think that’s important to remember with movements like Racing Pride.”

Morris then reiterated the idea behind Racing Pride, that of accessibility for all:

“We’re not trying to change what the sport is. We’re just trying to make sure that it is equally accessible for everyone. And that everyone here can feel that equal sense of belonging and I think we spoke a lot about how beautiful Motorsport can be in bringing people together and that is the key message.”

A very personal realisation of support

As we walked back to the pride hub, Morris recalled a special moment after winning a GT race in the Netherlands. The story showcased just how far the movement of Racing Pride has come:

“When I was racing last year at the trophy of the dunes at Zandvoort where I won the race, in the Dutch Supercup Challenge for Revolution race cars,it was an enormous achievement in my career obviously, so I was delighted for that.
“But what was really beautiful was it Illustrated everything we’ve just spoken about with bringing a community together and that I was driving but I was also able to have the rainbow flag with me on the grid and on the podium. I had members of Racing Pride from the Netherlands with me in the garage, I had marshalls who were members of Racing Pride on five of the different posts.
“There was an official who was a member of Racing Pride. There were spectators in the grandstands who were members, and it just showed how Motorsport and beautiful initiatives like Racing Pride can bring people together and make them feel welcome at the circuit. And the next day I just I did have a tear in my eye thinking about this little idea, I had of something like Racing Pride.
“It has the capacity along with the power of Motorsport to bring people together in a whole other country from where I first thought of this and to bring people that joy and allow them to share in it. And really, you know that is Motorsport, and that is what Racing Pride is. Sharing in the joy, the shared passion, the shared love of Motorsport, but making that open and accessible to everyone and enhancing what the sport is rather than changing it.”
A growing movement
The hub resting after a day of welcoming fans (Image Credit: FormulaNerds via James Phillips)
The hub resting after a day of welcoming fans (Image Credit: FormulaNerds via James Phillips)
Packing up and putting the hub to bed on Thursday and Friday, it was clear to see how just how much interest and engagement the hub garnered. People flocked to it despite the bad weather to understand Racing Pride’s mission.
It is an important movement that seeks not to impose massive change on the sport’s identity. It wants to bring everyone together and make it accessible to all.
The work that Richard Morris has undertaken and achieved so far is extraordinary. The movement is growing in both engagement and number of members. Fresh from its appearance at Silverstone, it had a stand at Goodwood a week later.
Racing Pride is made up of wonderful individuals who love motorsport. Anyone can join, and I highly recommend you do. It is a movement run by motorsport fans and professionals for motorsport fans and professionals.
If you would like to join Racing Pride, more information can be found at racingpride.com.
Feature Image Credit: FormulaNerds via James Phillips

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